The 2021 Jaguar F-Pace Hasn’t Quite Recovered From the Pandemic Yet

When Jaguar announced the F-Pace in 2018, I was genuinely excited. I always loved the XE and the F-type and thought that the F-Pace would be a great car. Of course, three years later, I’m not sure if the F-Pace is the best thing Jaguar has to offer.

This week Jaguar previewed its 2021 Jaguar F-Pace at the Geneva Motor Show. While the car has already been unveiled in concept form, Jaguar’s first SUV will be constructed in much more limited numbers than other vehicles in the brand’s lineup. While there is still no official word on pricing, our money is on a vehicle that will start at around £55,000, making it more expensive than the Jaguar F-Type and more expensive than the Jaguar XE.

Jaguar’s mid-size SUV (aka crossover) has been a hit since its debut in 2017, with buyers falling all over themselves to get their hands on them. So, it’s not surprising to see Jaguar keep the performance-focused F-Pace recipe going strong with the 2021 model.. Read more about 2021 jaguar suv and let us know what you think.

The terrible year 2020 requires no introduction, yet the car industry is one item that 2020 did not totally destroy. In reality, despite a sharp drop in vehicle sales in the first quarter of 2020, several manufacturers quickly recovered. The 2021 Jaguar F-Pace, on the other hand, is yet to recuperate from its crash.

The Jaguar F-Pace for 2021 didn’t sell well in 2020.

The Jaguar F-Pace | Getty Images/Raymond Boyd

Obviously, the economy was in free decline when the COVID-19 epidemic broke out in America in March 2020. Factories were shut down, workers stayed at home, and vehicles were just not selling. It’s little wonder, therefore, that the F-Pace struggled to find a buyer.

According to GoodCarBadCar, Jaguar F-Pace sales in the United States fell to only 342 units in April 2020. The F-Pace had a roughly 1,000-unit drop from the previous month, although things improved somewhat. After all, the F-Pace is a premium vehicle that is often purchased by wealthy individuals. 

While the economy deteriorated for the majority of people, the flow of money continued to flow freely for the wealthy. As a result, it’s no wonder that a premium vehicle like the Jaguar F-Pace had a fast recovery in sales.

It almost quadrupled its sales from the previous month in May 2020. And it sold over 1,150 copies by December 2020, which is a good number. However, the F-Pace sold a total of 10,891 vehicles in 2020, a significant drop from its high.

In 2021, it is still not selling well.


The Jaguar F-Pace reached its peak in 2017, the second year the premium compact SUV was offered in the United States, according to GoodCarBadCar. The F-Pace sold 19,238 units in 2017, but sales have been declining for Jaguar almost every year since then. For example, the F-Pace only sold 15,491 units in 2019, implying that the F-Pace would sell approximately 4,600 fewer vehicles in 2020 than it did the previous year.

This tendency has continued in 2021, with GoodCarBadCar reporting that Jaguar only sold 2,063 F-Pace models in the first quarter. That implies just around 700 F-Pace vehicles were sold per month in the first three months of the year. 

That’s a significant drop from 2020, and it’s an even larger drop from 2019. Jaguar sold about 3,992 F-Pace vehicles in the first quarter of 2020, compared to approximately 4,540 units in 2019. As a result, in terms of vehicle sales, the F-Pace is still out of the ordinary.

A look at the Jaguar F-Pace for 2021.


The Jaguar F-Pace is a reasonably priced premium SUV, with a starting price of about $50,000. Not only that, but since it’s a Jaguar, the F-Pace strikes a good mix between luxury and performance. It has a 2.0-liter turbocharged four-cylinder engine that produces 246 horsepower as standard. Those aren’t very impressive figures for a small luxury SUV, but there are alternatives.

In addition to the optional supercharged V6, Jaguar now provides a 5.0-liter supercharged V8 that is considerably more powerful. This V8 engine produces over 550 horsepower and enables the F-Pace to be very dynamic. Its V8 engine accelerates it from 0 to 60 miles per hour in 3.8 seconds, and it has a maximum speed of about 178 miles per hour.

The F-Pace SVR, as that V8 variant is known, is expected to cost about $85,000. If that’s out of your price range, the basic F-Pace should do. After all, Jaguar enhanced the comfort of the F-seats Pace’s as well as the standard entertainment system.

Even if sales don’t reflect it, this is an SUV worth considering if your budget permits it.

RELATED: The Jaguar F-Safety Pace’s Systems Need Tweaking for 2021

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  • 2019 jaguar f-pace