The picture of Stellantis is becoming clearer by the day. CEO Carlos Tavares is talking about it. Several years ago, the former PSA group announced its intention to bring the Peugeot brand back to the United States. After the merger with Fiat Chrysler, from which Stellantis emerged, these plans were scuttled. Now Tavares says the Peugeot will not come to the United States.
In a telephone interview with the media today, Mr. Tavares said, “So far, I don’t think this is one of the priorities that we want to be next.” He continued by saying that the combination of talent, capital and technology should be focused on existing brands. “We need to improve where we need to improve and accelerate where we need to accelerate because we already have a very strong presence in this market.”
This “strong presence” refers to American brands.
2021 Peugeot plug-in hybrid models | PSA
This “strong presence” applies to Dodge and Chrysler as well as the obvious Ram and Jeep. But he was more specific about the Chrysler brand. Tavares said Chrysler was “one of the three historic pillars of Stellantis,” according to Car and Driver. The other two were Fiat and Peugeot. He added, “We are very excited and I want to give this brand a future.
Nothing has been said publicly about the Chrysler brand until today. With Chrysler for the old 300 sedan and the Pacifica minivan, things looked bleak. With these statements, it seems that Chrysler is a lock for future new products. Although no one elaborates on this, it is suspected that Peugeot will use Chrysler as an intermediary to change its plans to conquer the U.S. stellantis.
Last year, the Chrysler brand sold mostly Pacifica vans. Of the 110,464 Chrysler units sold, nearly 94,000 were Pacificas. Only 16,653,300 sedans were purchased. This figure is down 43% from 2019. The Pacifica experienced a slight decrease of 4% compared to 2019.
Chrysler has reduced the number of available trim levels of the 300 this year.
Peugeot 3008 | Peugeot Belgium
Chrysler is one of the few automakers that does not offer an SUV.
This year, Chrysler reduced the number of available trim levels. The Limited and 300C models were dropped, leaving only the Touring and S trim levels, leading to speculation that Chrysler was headed for the history books. And nothing else was in Chrysler’s five-year plan, and its days seemed numbered.
For Stellantis, it makes more sense to take full advantage of the merger. Instead of killing a brand that hasn’t sold here since 1991, she can bring it down. Chrysler could relaunch Peugeots and do so with an integrated service, parts and dealer infrastructure. Yes, it will require some scaling up, but far less than launching not only new models but an unknown brand.
We are now curious to see what Stellantis does with Chrysler, which Peugeot models they choose and what the differences between them are. We don’t expect much before 2023, but with Peugeot and Renault’s existing models, we could see something in early 2022.
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