Let’s face it. The electrification of the automotive industry is taking off. The discussion of electric cars has gone from so-so to so-so rather quickly. Jaguar is the latest automaker to make this change in its new surprise announcement.
According to Thierry Bolloré, CEO of Jaguar Land Rover, Jaguar will be an all-electric brand by 2025. In addition, as part of this plan, many Land Rovers will also make their debut as electric vehicles. Here’s how the company plans to make this huge change.
How does Jaguar plan to go all-electric?
Jaguar XF | Jaguar
Jaguar’s latest strategy seems to have two main objectives: profitability and sustainability. As far as profitability goes, the recipe is pretty simple. In 2020, the automaker managed to sell just 31,051 vehicles in the United States. In contrast, rival luxury brand BMW sold 98,750 cars in the same period, Businesswire reported.
As you can imagine, a major overhaul is needed to boost sales. To this end, Jaguar intends to use an all-electric architecture in the development of its new models. Probably only some parts of the current models will be included in these new electric cars. However, the automaker plans to become an all-electric luxury brand by 2025.
The second objective of this conversion is sustainability. Jaguar says it plans to become a carbon-free company by 2039. Note that this also applies to Land Rovers. But thankfully, the luxury off-road brand plans to offer EVs alongside combustion models, rather than reducing them.
Implementation will not be easy by 2025.
2021 Jaguar F-Type R | Jaguar
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As you can imagine, such a massive change will not be easy for Jaguar. For starters, it means sacrificing some of your training. As a result, the automaker has cancelled the new generation of its flagship sedan, the XJ.
Moreover, the switch to electrification is not limited to traditional EVs. The company even says it is investing heavily in hydrogen technology because it believes it will soon become more important.
Another key element of the Jaguar plan is the expansion of the PIVOTAL subscription service. According to the automaker, service increased 750% in the last fiscal year. This allows the brand to rely on customer buy-in instead of buying vehicles.
While these efforts indicate that the future of the brand is quite bright, it will not be easy to make such a huge change in such a short time. Let’s take a look at what the current range of electric vehicles looks like.
Does Jaguar currently manufacture any electronic vehicles?
Jaguar I-PACE | Jaguar
Jaguar sells only one electric car in the United States, the I-Pace. With a base price of $69,850, the I-Pace is far from the cheapest new electric crossover. The crossover is equipped with two electric motors of 197 hp and 256 Nm each, giving a power output of 394 hp and 512 Nm. This makes it possible to reach a speed of 60 km/h in about 4.5 seconds. Practically speaking, the I-Pace offers an electric range of 234 miles.
If you’re driving the I-Pace for the first time, you’re not alone. As for EVs in the United States, they are far from the most popular. According to CarSalesBase, the automaker sold only 1,546 units of the I-Pace in 2020. On the other hand, Audi sold 5,919 electric SUVs at a similar price in the same period.
However, as 2025 approaches, Jaguar’s new architecture, new models and new strategy will play a major role as the whole industry relies heavily on electrification.
frequently asked questions
Will gasoline-powered cars ever disappear?
Abolish internal combustion engines We expect electric cars to make up the majority in the next decade, but gas-powered cars won’t disappear. … Even if the production of combustion engines were to cease today, they would still be in use for at least 60 years, probably longer.
Will electric cars replace petrol cars?
He’s here. The push for more hybrid and electric vehicles is already underway.
Will Jaguar run on electricity?
British automaker Jaguar Land Rover has announced that its Jaguar luxury brand will be fully electrified by 2025, marking another milestone in the auto industry’s transition to all-electric vehicles in the coming years.