The general manager of a Lotus dealership in Connecticut proudly held up his latest 2014 Lotus Evora S, which eventually led to an outcry. He thought lowering the price of an obscure British sports car would hurt the brand, so he saved it until the right person came along. The factory Lotus was sold without the factory warranty, which expired a few years ago. It still had its original tires and everything. It seems the right man has arrived.
How do you sell a seven-year-old car?
Stephen Plona, general manager of Secor Lotus in New London, Connecticut, just sold his last 2014 Lotus Evora S 2+2 after storing it for seven years. According to Car and Driver, at seven years old, this Lotus is the oldest new car still sold in America.
2014 Lotus Evora newly sold after 7 years | Secor Lotus
When asked why he still had Lotus, Plona said: It was a protest against some of the pricing systems in place. I think it’s an underrated brand. Plona held fast to his beliefs for a long time, until he finally managed to sell Evora to another brand enthusiast from Long Island.
The new owner got an exotic sports car worth $90,000 for $70,000, making the discount rather obvious after all the protests.
What does the dealer do to keep old stock fresh?
While the Evora waited for its new owner, Plona kept it on a jet loader in an air-conditioned warehouse with sprayed tires to keep them from degrading. Plona would make a quick run with it to stay the course, while keeping the total mileage under 100 km.
Lotus has struggled over the years
According to the car enthusiast and driver, the Lotus Evora crushed the Lotus when it debuted in 2010. The small British shop has supplied Tesla with Elise bodies, made a hip music producer vice president of Swizz Beats and added a new car to its range.
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Soon after, Lotus’ world collapsed before his eyes. After the CEO resigned, Lotus was without a CEO for over two years. After the Exige and Elise failed to meet U.S. emissions standards, Lotus pulled out of its second-largest market from 2011 to 2016. The company was sold to Geely in 2017. Still, the new owner might have some ideas about the 2,000-hp electric hypercar.
What are the technical specifications of the 2014 Lotus Evora C?
Make no mistake, the Lotus Evora is a car for enthusiasts. They are spartan and elegant in every way. The seats are uncomfortable, the ride is rough, and the cabin is small and sterile. But when driving the Evora the way it was designed, you hardly notice any of this.
The 2014 Evora was available with a 345-hp, supercharged 3.5-liter V6. In case you are not familiar with Lotus : Yes, a six-speed manual transmission is standard, but you can order an optional automatic transmission. These little cars go from 0 to 100 km/h in just 4.3 seconds.
Think Miata, not Ferrari
Performance is not a feature of the Evora. Think of Lotus cars like the Miata; they’re not super strong, but they can take corners as fast as you dare to pass them. Weighing just over 3100 kilos, the Lotus is agile and built for one thing: to tear up the track.
The Lotus Evora is not a car for everyday use. Frankly, the fact that he’s been there for seven years isn’t all that surprising. They are expensive and serve no purpose other than to make you laugh so much it makes your face hurt. But I take my hat off to Steve Plone. That’s a lot of brand loyalty to keep the cards that long.
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